拿督斯里陈闻壬博士是Admall集团公司的创办人兼董事长。他也是Sabi Consultancy私人有限公司和Ocean Thrive Investments有限公司的董事经理。
作为马来西亚其中一位著名企业家，他对企业品牌和特色的研究和远见受到许多人的尊重。
他对品牌设计、品牌营销和品牌文化的信念，让他的各种商业投资达到高水准
凭借对商业市场的见解，他被提名为“亚太区20大精英企业家”。Visiber是拿督斯里陈闻壬博士成功的事业之一，他获得了三项重要商业奖项，包括“亚太企业奖”、“金牛奖”和“MRCA-8TV杰出企业人物奖”。他也是“星报杰出商业奖”其汇一名获奖者。
拿督斯里陈闻壬博士对市场和品牌的持续研究，赢得了全球各大学的认可。2011年，他获得中国深圳大学的名誉学位和香港维多利亚大学工商管理博士学位；2014年，他获得美国卡尔顿学院授予的名誉学位；以及2015年，加州大学国际商业研究授予他荣誉教授。同年，他还获得法国北欧大学的名誉学位。
As a chief executive officer of Admall, Cheah Soon Kit is responsible for the overall strategy of growth and profitability, the vision for the brand as well as the company operations.
He dedicated to developing solutions for biotechnology industries, learning & development, demonstrating the value of our innovations and ensuring broader business model innovation. With vast experience in sports industries, Cheah is very dedicated to great healthy living with work-life balance. His favorite quote is “ Health is wealth ” which is what he is focusing on Admall.
He is an Olympic silver medallist 1996, twice World Cup silver medallist in 1992 & 1994. Had played in 8 Thomas Cup winning 4 silver and champion in 1992, Asian Championship in 1995, Commonwealth Games in 1994 & 1998, Southeast Asian Games in 1993 & 1995 etc in his sports career. He was the national coach until 2015.
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